![]() Phil Knight was an athlete and was in Bowerman’s track and field program. He was a nationally recognized track and field trainer at the University of Oregon. The Start of Nikeīill Bowerman loved running and enjoyed improving his athletes’ performance. As such, here’s an outline to help you get the lowdown on this successful sportswear firm and how its story began. Nike’s success story is worth listening to by anyone who’s interested in sports gear or how companies run. The pair hence established Blue Ribbon Sports Inc., which would later change its name to the successful sports apparel company we all know as Nike. From a simple handshake, each man invested $500 to import the Japanese shoe Tiger and sell them in America.Īt the time, most athletes the world over preferred German shoe brands. In 1964, Phil Knight and Bill Bowerman came together to form a company known as Blue Ribbon Sports. The swoosh was the only logo design element left and is the company’s sole identifier. The company name “Nike” was removed from the logo in 1995. The name “Nike” appeared in Futura Bold on top of the logo until 1995. The letter K is slightly slanted to make the company name distinctive and visible. The Nike name is in bold letters, which helps to advertise the brand. The text uses the elegant Futura Bold font. Sometimes the company name appears on the logo as well. But the motto “Just Do It” sometimes appeared above the logo. Then, a plain orange hue was made the brand’s color. ![]() For many years, it appeared in pitch black color. Nike Color: The swoosh symbol has appeared in a variety of colors over the years. So, Carolyn Davidson had the shape of the wing in mind, thanks to the goddess. Nike Logo Shape: The swoosh symbol is the shape of a wing of Nike, the Greek Goddess of Victory. The company heavily leans on this sign for its brand identity. The simple swoosh symbol makes the logo a memorable business sign. The Nike Logo is one of the most basic logo designs. Frequently mentioned as one of the world’s most recognizable logos, the Nike symbol makes a solid case for simplicity. Today, the emblem is understood to stand for athleticism, speed, and quality in clothing design. Nike’s current logo, the lone swoosh, was adopted in 1995. But this didn’t last long as it was during this period that Nike started endorsing popular athletes, with Michael Jordan the most prominent of the lot.īy the late 1980s, Nike introduced its motto “Just Do It.” Legend has it that the slogan was inspired by the phrase “let’s do it,” which were the last words uttered by death row killer Gary Gilmore before his execution. 1985įor a brief period, the Nike logo was inside a square. The style of kerning is particularly intriguing, with different spacing between the letters. The new font has a far more geometric shape, and the edge of “E” runs into the swoosh’s tail. 1978įutura Bold replaced the cursive serif typeface in 1978. 1971Ĭarolyn Davidson’s first designs didn’t catch Knight’s eye, but he still decided to use them, accepting that they’d perhaps win him over in time. For her troubles, Carolyn Davidson was paid just $35! Despite being a simple but famous logo, the swoosh symbol has changed and evolved since it was first conceived. ![]() The Nike logo was designed by Carolyn Davidson, a graphic design student attending Portland State University, where Phil Knight, one of Nike’s founders, was an accounting professor. The swoosh is so famous that most of the company’s recent ads omit the Nike name altogether and use just the logo, often alongside their tagline “Just Do It.” The Nike emblem is one of the most iconic and popular logos in history. Through its slogan “Just Do It” and visual elements, the company has endeavored to promote the psychological impact of its products. The Nike Logo is, in some way, the best type of emotional communication. Its most popular athletic shoes bear the Nike emblem. The company has more than 700 outlets worldwide and sells a wide variety of sports apparel with creative packaging. Nike has over 44,000 employees around the globe, and its total assets are about $15 billion. The company was initially known as Blue Ribbon Sports but switched to the present Nike name in 1971. In 1964 the company was founded by Phil Knight and Bill Bowerman. Nike is a United States corporation with headquarters in Washington County in the state of Oregon. The swoosh image has a life of its own as it’s already patented and extremely popular. In fact, 62% of the sports shoe market belongs to Nike. Along with athletes and sports followers, millennials like buying products bearing the Nike logo. The Nike swoosh symbol is one of the world’s simplest but most effective branding visuals. This is a look at the Nike Logo and some history behind the business.
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